New Nikes are boxed in a strong shoe box usually featuring the logo on the lid and side. Colour and style of box varies according to style and year.
Nike retail boxes feature a label on one side detailing style name, size, colour, country of manufacture and a style number. The style number is usually 9 digits long.
Inside label details vary depending on year, country of manufacture and style. Check the style number, usually 9 digits, matches that found on the box.
A logo normally features on the insole. It is usually the standard Nike and Swoosh. The logo may have worn away on some used shoes. Some styles may feature a different logo entirely.
The trademarked Nike swoosh is both carefully and immaculately stitched, glued or printed. When inspecting the photo, ensure it is not glued, printed or stitched to a poor standard.
Nike Air Max Thea's will have the Max Air Archsupport technology. Make sure the photo provided shows the Archsupport air cushion and that the air "bubble" is clear and of high quality.
Nike Air Max Thea sole patterns are distinctive, always make sure they are high quality and not worn out if the shoes are new.
High quality stitching can be hard to replicate. Check carefully that the stitching on the heel of the Nikes is tight, straight, evenly spaced and cleanly finished.