How to 10 Pieces of Real Advice From Female Entrepreneurs

by Snapguide Team

This guide is sponsored by FedEx.


Step 1

Whether you’re a new entrepreneur yourself or just business-curious, a little guidance from those who’ve been running the game for awhile is key to getting your new business off the ground.

Step 2

We rounded up 10 pieces of advice, sponsored by FedEx, on getting started, staying motivated, moments of weakness, and how to stay personal in e-commerce, from some of our favorite entrepreneurs.

Step 3

MELANIE ABRANTES - As a designer, woodworker, and business owner, Melanie has made a name for herself making and selling handcrafted wood and cork goods out of her shop, Melanie Abrantes Designs.

Step 4

TAKE A LEAP - After graduating college I wanted to continue to develop the skills that I learned in the woodshop at school.

Step 5

I joined a local spot and started making different pieces to give to people for gifts. Friends began encouraging me to sell my goods, and I ended up signing up for West Coast Craft in San Francisco.

Step 6

I didn't know if people would be interested, but I was pleasantly surprised to see my pieces selling! My business soon began after that.

Step 7

TELL A VISUAL STORY - The most important thing about selling your product online is to make sure that the images of your product are able to tell the full story.

Step 8

Since people won't be able to see it in person, they have to imagine what the product is going to look like in that setting.

Step 9

When you have professional photography involved, you are able to create a life for that product.

Step 10

MEGHAN KANODIA - Meghan started her jewelry company, Svelte Metals, out of a need for well-made pieces that actually fit. Here’s her advice on killing it in your online store.

Step 11

BUILD TRUST THROUGH GOOD COMMUNICATION - Successfully selling a product online is about building trust with your customer because they can’t meet you in person or try on your product.

Step 12

I’ve found the best way to do this is to be authentic, responsive, and consistent with your communication and messaging.

Step 13

REMEMBER THE BIG PICTURE - It’s easy to get discouraged if you have a lull in sales, but remember that selling online means you have countless potential sales at your fingertips.

Step 14

Your ecommerce site can be working for you 24/7 if you think big.

Step 15

CHARLOTTE CHO - As cofounder of Korean beauty site Soko Glam and editor-in-chief of The Klog, Charlotte knows a thing or two about creating a beauty brand.

Step 16

Here’s how she got her start and kept it personal online.

Step 17

FIND OUTSIDE INSPIRATION - Within a few months of living in skincare-obsessed Korea, it turned my beauty world upside down!

Step 18

I quickly adopted their skin-first philosophy, which was refreshingly seen as not a chore but a part of the lifestyle that they took delight in…

Step 19

This motivated me to share the world of Korean beauty to the West, so my cofounder Dave and I created Soko Glam, a curated selection of the best Korean beauty products.

Step 20

And because education is key to understanding the world of Korean beauty, I launched The Klog, a place to learn about these techniques and read about the latest innovations from Korea.

Step 21

GET PERSONALIZED - Skincare is very personal and needs to be tailored to your needs.

Step 22

We offer one-on-one skin consultations, where trained skin experts will call you directly to discuss your skin concerns and offer recommendations.

Step 23

Education is our key focus, so that's why we pour our energy into articles about skincare techniques and information on The Klog and why I wrote The Little Book of Skin Care!

Step 24

PRISCILLA TSAI - As founder of organic skincare brand Cocokind, Priscilla puts her heart and soul into getting clean and affordable skin products to the masses.

Step 25

Here’s how she found inspo and what she’s learned in the biz.

Step 26

FIND A GAP IN THE MARKET - I was an analyst on Wall Street and working 12+ hour days. I didn’t always have time to make my own skincare “concoctions,” as I would call them.

Step 27

When I went to the grocery store, I would get so frustrated because most skincare products either contained too many unnecessary ingredients or they would be (what I believed) unfairly expensive.

Step 28

My skin is extremely sensitive; more ingredients means that there is a greater chance that I will have a negative reaction. That’s where my business idea started!

Step 29

It was founded out of my own need – I realized that there was nothing out there to serve my needs as a consumer.

Step 30

DON’T LET PERFECTION HOLD YOU BACK - I believe it’s extremely important to collect customer feedback as soon as you can… Your product may launch without being “perfect,” and that’s ok.

Step 31

Your product will never stop changing. Show the world what product values you have created, and don’t wait until “perfection” to launch.

Step 32

Perfection can’t be achieved without feedback from your consumer, anyways!

Step 33

MAIA MCDONALD - Maia started her children’s clothing and toy brand, Bitte, after having a daughter of her own.

Step 34

She teamed up with her mother (an entrepreneur herself with toy industry chops), and together they launched their sustainable, adorable, and well designed brand!

Step 35

Here are her tips on keeping a business going online.

Step 36

SETTING YOURSELF APART TAKES WORK - [E-Commerce] is a lot of work!

Step 37

...Sometimes people have the impression that because it's online and we don't have to deal with the obstacles of having a brick and mortar, that we just get to sit back and let the sales roll in.

Step 38

That's of course not the case, especially now, since the online marketplace is pretty oversaturated. We constantly have to be setting ourselves apart and sharing our story and what makes us special.

Step 39

REMEMBER WHY YOU STARTED - There have been a couple of those moments where I feel so tired and overworked and I think to myself...

Step 40

'It would probably be much easier if I just went and got a nine-to-five corporate job that had a salary and benefits and weekends!’

Step 41

But for the most part, I feel so lucky to be doing what I'm doing, and being able to work with my mom and create my own schedule so I get to spend more time with my daughter. It's a dream come true.