How to 10 Pieces of Real Advice From Female Entrepreneurs

by Snapguide Team

This guide is sponsored by FedEx.

Instructions

Step 1

Whether you’re a new entrepreneur yourself or just business-curious, a little guidance from those who’ve been running the game for awhile is key to getting your new business off the ground.

Step 2

We rounded up 10 pieces of advice, sponsored by FedEx, on getting started, staying motivated, moments of weakness, and how to stay personal in e-commerce, from some of our favorite entrepreneurs.

Step 3

MELANIE ABRANTES - As a designer, woodworker, and business owner, Melanie has made a name for herself making and selling handcrafted wood and cork goods out of her shop, Melanie Abrantes Designs.

Step 4

TAKE A LEAP - After graduating college I wanted to continue to develop the skills that I learned in the woodshop at school.

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I joined a local spot and started making different pieces to give to people for gifts. Friends began encouraging me to sell my goods, and I ended up signing up for West Coast Craft in San Francisco.

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I didn't know if people would be interested, but I was pleasantly surprised to see my pieces selling! My business soon began after that.

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TELL A VISUAL STORY - The most important thing about selling your product online is to make sure that the images of your product are able to tell the full story.

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Since people won't be able to see it in person, they have to imagine what the product is going to look like in that setting.

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When you have professional photography involved, you are able to create a life for that product.

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MEGHAN KANODIA - Meghan started her jewelry company, Svelte Metals, out of a need for well-made pieces that actually fit. Here’s her advice on killing it in your online store.

Step 11

BUILD TRUST THROUGH GOOD COMMUNICATION - Successfully selling a product online is about building trust with your customer because they can’t meet you in person or try on your product.

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I’ve found the best way to do this is to be authentic, responsive, and consistent with your communication and messaging.

Step 13

REMEMBER THE BIG PICTURE - It’s easy to get discouraged if you have a lull in sales, but remember that selling online means you have countless potential sales at your fingertips.

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Your ecommerce site can be working for you 24/7 if you think big.

Step 15

CHARLOTTE CHO - As cofounder of Korean beauty site Soko Glam and editor-in-chief of The Klog, Charlotte knows a thing or two about creating a beauty brand.

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Here’s how she got her start and kept it personal online.

Step 17

FIND OUTSIDE INSPIRATION - Within a few months of living in skincare-obsessed Korea, it turned my beauty world upside down!

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I quickly adopted their skin-first philosophy, which was refreshingly seen as not a chore but a part of the lifestyle that they took delight in…

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This motivated me to share the world of Korean beauty to the West, so my cofounder Dave and I created Soko Glam, a curated selection of the best Korean beauty products.

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And because education is key to understanding the world of Korean beauty, I launched The Klog, a place to learn about these techniques and read about the latest innovations from Korea.

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GET PERSONALIZED - Skincare is very personal and needs to be tailored to your needs.

Step 22

We offer one-on-one skin consultations, where trained skin experts will call you directly to discuss your skin concerns and offer recommendations.

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Education is our key focus, so that's why we pour our energy into articles about skincare techniques and information on The Klog and why I wrote The Little Book of Skin Care!

Step 24

PRISCILLA TSAI - As founder of organic skincare brand Cocokind, Priscilla puts her heart and soul into getting clean and affordable skin products to the masses.

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Here’s how she found inspo and what she’s learned in the biz.

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FIND A GAP IN THE MARKET - I was an analyst on Wall Street and working 12+ hour days. I didn’t always have time to make my own skincare “concoctions,” as I would call them.

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When I went to the grocery store, I would get so frustrated because most skincare products either contained too many unnecessary ingredients or they would be (what I believed) unfairly expensive.

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My skin is extremely sensitive; more ingredients means that there is a greater chance that I will have a negative reaction. That’s where my business idea started!

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It was founded out of my own need – I realized that there was nothing out there to serve my needs as a consumer.

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DON’T LET PERFECTION HOLD YOU BACK - I believe it’s extremely important to collect customer feedback as soon as you can… Your product may launch without being “perfect,” and that’s ok.

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Your product will never stop changing. Show the world what product values you have created, and don’t wait until “perfection” to launch.

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Perfection can’t be achieved without feedback from your consumer, anyways!

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MAIA MCDONALD - Maia started her children’s clothing and toy brand, Bitte, after having a daughter of her own.

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She teamed up with her mother (an entrepreneur herself with toy industry chops), and together they launched their sustainable, adorable, and well designed brand!

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Here are her tips on keeping a business going online.

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SETTING YOURSELF APART TAKES WORK - [E-Commerce] is a lot of work!

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...Sometimes people have the impression that because it's online and we don't have to deal with the obstacles of having a brick and mortar, that we just get to sit back and let the sales roll in.

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That's of course not the case, especially now, since the online marketplace is pretty oversaturated. We constantly have to be setting ourselves apart and sharing our story and what makes us special.

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REMEMBER WHY YOU STARTED - There have been a couple of those moments where I feel so tired and overworked and I think to myself...

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'It would probably be much easier if I just went and got a nine-to-five corporate job that had a salary and benefits and weekends!’

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But for the most part, I feel so lucky to be doing what I'm doing, and being able to work with my mom and create my own schedule so I get to spend more time with my daughter. It's a dream come true.