How to Improve Your Google+ Local Search Rankings

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Improve Your Google+ Local Search Rankings

How to Improve Your Google+ Local Search Rankings

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Step 1 of 17
100's of factors determine where your Google+ Local business page ranks in search results.

100's of factors determine where your Google+ Local business page ranks in search results.

Step 2 of 17
Google relies on multiple sources for information verification, weighing signals to determine which businesses are most relevant and locally prominent for any given search query.

Google relies on multiple sources for information verification, weighing signals to determine which businesses are most relevant and locally prominent for any given search query.

Step 3 of 17
Standardize your NAP (Name, Address, Phone) and business details strictly according to Map Maker User Guides.

Standardize your NAP (Name, Address, Phone) and business details strictly according to Map Maker User Guides.

Step 4 of 17
Clean up your data. It is critical to make sure NAP is consistent everywhere else on the web -- including on your website using hCard / schema.org format. Use only one local #.

Clean up your data. It is critical to make sure NAP is consistent everywhere else on the web -- including on your website using hCard / schema.org format. Use only one local #.

Step 5 of 17
Use Google Map Maker. This is Google's wiki mapping interface. Any user can suggests edits to your listing, so make sure your information is accurate. Ensure you only have one listing here.

Use Google Map Maker. This is Google's wiki mapping interface. Any user can suggests edits to your listing, so make sure your information is accurate. Ensure you only have one listing here.

Step 6 of 17
Using your NAP as the anchor, build citations (mentions of your business) on relevant sites and directories. Claim, verify and optimize your listings.

Using your NAP as the anchor, build citations (mentions of your business) on relevant sites and directories. Claim, verify and optimize your listings.

Step 7 of 17
Seek out niche citations. Target vertical directories, review sites and high-authority local sites and/or blogs. The emphasis should be on local and deep granular content that no one else has.

Seek out niche citations. Target vertical directories, review sites and high-authority local sites and/or blogs. The emphasis should be on local and deep granular content that no one else has.

Step 8 of 17
Get 10+ customer reviews. And from real people with established gmail accounts. But don't get them all at once!

Get 10+ customer reviews. And from real people with established gmail accounts. But don't get them all at once!

Step 9 of 17
Don't fret over the occasional bad review. It's quantity over quality when it comes to search ranking.

Don't fret over the occasional bad review. It's quantity over quality when it comes to search ranking.

Step 10 of 17
BONUS: Seek reviews from Power Reviewers -- people who leave lots of reviews in your community. Reviews from Top Reviewers are worth more. Do this on both Google+ Local and Yelp.

BONUS: Seek reviews from Power Reviewers -- people who leave lots of reviews in your community. Reviews from Top Reviewers are worth more. Do this on both Google+ Local and Yelp.

Step 11 of 17
GeoTag: mark location of your photos. Add GPS Tags manually via sites like Panoramio, Flickr, Mappr and Google Earth. Use keyword descriptive file names and provide image descriptions.

GeoTag: mark location of your photos. Add GPS Tags manually via sites like Panoramio, Flickr, Mappr and Google Earth. Use keyword descriptive file names and provide image descriptions.

Step 12 of 17
Which of your competitors are ranking well far from the centroid of your city? What are they doing? Google their phone number to research potential citation sources.

Which of your competitors are ranking well far from the centroid of your city? What are they doing? Google their phone number to research potential citation sources.

Step 13 of 17
Keep your page fresh by periodically updating content, like messages "from the owner."

Keep your page fresh by periodically updating content, like messages "from the owner."

Step 14 of 17
Build out your G+ user account associated with your Google+ Local page. Create and/or join a Google+ Community related to something you specialize in. Socialize and share.

Build out your G+ user account associated with your Google+ Local page. Create and/or join a Google+ Community related to something you specialize in. Socialize and share.

Step 15 of 17
Enhance your page with a Street View interactive "see inside" tour. It may not help your ranking, but it makes your listing look awesome! Locate a Google Trusted Photographer.

Enhance your page with a Street View interactive "see inside" tour. It may not help your ranking, but it makes your listing look awesome! Locate a Google Trusted Photographer.

Step 16 of 17
Create a KML (Keyhole Markup Language) file. You can do this with GeoRSS map feeds as well. Example: http://ezlocal.com/map

Create a KML (Keyhole Markup Language) file. You can do this with GeoRSS map feeds as well. Example: http://ezlocal.com/map

Step 17 of 17
Local SEO in 2013 will be about leveraging social citations to build your local prominence and popularity. Be social and build connections!

Local SEO in 2013 will be about leveraging social citations to build your local prominence and popularity. Be social and build connections!

You're Done

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Chicago, IL
ezlocal.com
Dave Cosper is VP of Marketing at EZlocal, a company dedicated to promoting online visibility for local businesses.

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1 Comment
Supplies

1 High res logo

10 High quality business photos

EXIF data: file name, GEO

NAP (Name, Address, Phone)

Business description

Website

Reviews (hopefully positive)

Caffeine

Gaurav Deshmukh

Great Job...!! It is very helpful. Thanks for posting.

Gaurav Deshmukh last month

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Dave Cosper

Here are the links to the Google Map Maker guidelines for NAP ... Business Name: (http://goo.gl/MIYJy) ... Address: (http://goo.gl/0iqxC) ... Street Address: (http://goo.gl/JSvrM)

(author) 5 months ago

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Dave Cosper

Use tools like whitespark.ca/local-citation-finder to look for potential citations.

(author) 5 months ago

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Dave Cosper

With Facebook's 'Nearby' update, I would add them [Facebook] to the short-list of places to generate reviews -- primarily for business types who experience a high number of social check-ins.

(author) 5 months ago

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Dave Cosper

Locate a Google Trusted Photographer here: http://maps.google.com/businessphotos

(author) 5 months ago

Dave Cosper

FYI, GeoSitemapGenerator.com is a free and user-friendly KML file generator.

(author) 5 months ago

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