How to Improve Your Google+ Local Search Rankings

2.2k Views 49 Likes 1 Comment
1
Image for Step 1

100's of factors determine where your Google+ Local business page ranks in search results.

2
Image for Step 2

Google relies on multiple sources for information verification, weighing signals to determine which businesses are most relevant and locally prominent for any given search query.

Recommended For You
3
Image for Step 3

Standardize your NAP (Name, Address, Phone) and business details strictly according to Map Maker User Guides.

4
Image for Step 4

Clean up your data. It is critical to make sure NAP is consistent everywhere else on the web -- including on your website using hCard / schema.org format. Use only one local #.

5
Image for Step 5

Use Google Map Maker. This is Google's wiki mapping interface. Any user can suggests edits to your listing, so make sure your information is accurate. Ensure you only have one listing here.

6
Image for Step 6

Using your NAP as the anchor, build citations (mentions of your business) on relevant sites and directories. Claim, verify and optimize your listings.

7
Image for Step 7

Seek out niche citations. Target vertical directories, review sites and high-authority local sites and/or blogs. The emphasis should be on local and deep granular content that no one else has.

8
Image for Step 8

Get 10+ customer reviews. And from real people with established gmail accounts. But don't get them all at once!

9
Image for Step 9

Don't fret over the occasional bad review. It's quantity over quality when it comes to search ranking.

10
Image for Step 10

BONUS: Seek reviews from Power Reviewers -- people who leave lots of reviews in your community. Reviews from Top Reviewers are worth more. Do this on both Google+ Local and Yelp.

11
Image for Step 11

GeoTag: mark location of your photos. Add GPS Tags manually via sites like Panoramio, Flickr, Mappr and Google Earth. Use keyword descriptive file names and provide image descriptions.

12
Image for Step 12

Which of your competitors are ranking well far from the centroid of your city? What are they doing? Google their phone number to research potential citation sources.

13
Image for Step 13

Keep your page fresh by periodically updating content, like messages "from the owner."

14
Image for Step 14

Build out your G+ user account associated with your Google+ Local page. Create and/or join a Google+ Community related to something you specialize in. Socialize and share.

15
Image for Step 15

Enhance your page with a Street View interactive "see inside" tour. It may not help your ranking, but it makes your listing look awesome! Locate a Google Trusted Photographer.

16
Image for Step 16

Create a KML (Keyhole Markup Language) file. You can do this with GeoRSS map feeds as well. Example: ezlocal.com/map

17
Image for Step 17

Local SEO in 2013 will be about leveraging social citations to build your local prominence and popularity. Be social and build connections!

keyboard shortcuts:     previous step     next step
Comments
1 COMMENT
View More Comments