Ignore the non-descript and slightly cryptic mason jar, for the contents are what matters. Curious yet?
...it is simply Celtic sea salt. A natural, non-refined addition to your kitchen arsenal. Complete with valuable minerals that help balance your diet, it is the easiest Snapguide I'll make!
All you need is a dash and it offers up a dose of healthy minerals and a delightful taste. Not a substitute for kosher salt in cooking, but a certainly a taste wrangler in eggs, on rice, kebabs, etc.
Unbleached. Untampered with. Mineral rich. It sells itself. Enjoy!